本文是一篇企业管理论文，企业的业务管理和行为管理应该是相辅相成的，就像人的两只手一样，要配合起来才能更好的发挥管理的作用。如果其中任何一只手出了问题，都会对管理的整体带来损失，甚至让企业管理停滞不前，受到严重的阻力。（以上内容来自百度百科）今天为大家推荐一篇企业管理论文，供大家参考。
CHAPTER ONE INTRODUCTION
1.1 RESEARCH SIGNIFICANCE AND BACKGROUND
The business and organizational trend that we now call electronic commerce hashad a fascinating history and evolution. From modest beginnings in the early 1990s;electronic commerce grew swiftly until the dawn of 21stCentury. On the course ofgreat growth trajectory, a major slump occurred. It was closely associated with thedot-com-bust phenomenon during the years 2000-03. Many scholars even predictedthe end of electronic commerce as a key factor in enhancement of organizationalperformance.In early 1990s, exaggerated expectations sprung up for electronic commerce andduring early 2000s, extreme negative outlook was painted. However, the reality waslying somewhere in between the two extreme view points with respect toorganizational performance and development.In 2003, despite the poor fundamentals of world economy, electronic commercebegan to show enhancement in organizational performance in many industries acrossthe developed world. Major world organizations not only achieved higher sales, butalso increase in operational profitability. Currently, rapid spreading out and higherinvestment of those boom years are not likely to be recur; however the presentgesticulate of electronic commerce is being experienced across the globe.This paper will explore the role of electronic commerce in organizationalperformance historically and under current circumstances.Electronic commerce is not only a part of the internet and World Wide Web; it isalso involved in many business and organizational activities. For example, businessestrading with businesses; internal operational processes required to carry buying andselling; organizational planning; etc.Electronic business is even a broader term used for broader spectrum ofelectronic commerce in various business processes. Organization wide use of internettechnologies also helps in improvement of organizational performance in aggregate.Hence, in order to comprehend the role of electronic commerce in organizationalperformance; electronic commerce needs to be assessed in the broader perspectiveand also include wireless and mobile communications.
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1.2 Research Methodology
This paper is a broad study of Electronic Commerce and OrganizationalPerformance. A combination of qualitative and quantitative research of an investigative and explorative nature has been undertaken. Various empirical findingsand case data have been incorporated in order to substantiate the findings.Case studies have been studied from various organizations in different industriesacross the globe. The case study methodology was selected because it enablesexamination of phenomenon in real-world settings. While deriving data and analysisfrom various case studies and researches; authenticity and acceptance of the findingswas given utmost importance.In order to achieve an all-inclusive analysis of Electronic Commerce andOrganizational Performance linkages; a parallel research approach was adopted toinclude historical, contemporary, and futuristic findings on one hand and theoretical,empirical, and pragmatic findings on the other hand.This research methodology has beautifully balanced out the gaps in existingresearch and also managed to present a academic-cum-professional ElectronicCommerce and Organizational Performance model through this paper.Following diagrams illustrate the research flow and integration of researchjournals and publications in the research plan and methodology.
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CHAPTER TWO LITERATURE REVIEW
2.1 DIFFERENT PERSPECTIVES OF ELECTRONIC COMMERCEE
lectronic commerce can be defined in different manners based on theperspective in which it’s being implemented:Communication PerspectiveElectronic commerce is the delivery of information; products and services; andpayments over internet, telephones, and other electronic channels.Business Process PerspectiveElectronic commerce is the use of technologies towards the automation ofbusiness transactions and processes.Service PerspectiveElectronic commerce is a device that deals with the longing of organizations andconsumers to cut service costs and enhancing the quality of products at the same time.Online PerspectiveElectronic commerce enables individuals and businesses to buy and sell productsand services over internet.Though computers are widely used inside China over the past 50 years;electronic commerce is merely with a history of 15 years.The application of Electronic Data Interchange (EDI) has been performed inChina since 1990’s. National Planning Commission and National Scientific andTechnology Commission have put the usage of Electronic Data Interchange (EDI)into the listing of national science and technological promotional projects in early1990s.For the reason to that effect, a combination of Electronic Data Interchange (EDI)systems entered into application; because import and foreign trade license EDIprocesses of government connected with foreign trade as well as internationaleconomic cooperation. Trade shipment management of EDI processes of NationalForeign Trade Transportation were connected with financial affairs, oil, and rubberbusiness of Chinese Chemical Import as well as Export Corporations.
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2.2 Social Networking of E-commerce
While the thought of electronic commerce may no longer be looked at new inconcept, an important part of electronic commerce that may be still relatively new isthe use of social networking; as a way for internet companies to touch base directlywith customers as well as attempt to sell products or services. The trend in electroniccommerce is always to rely heavily on social networking sites due to the ability thatthey provide to touch base directly with customers in spite of location and in a waythat builds loyal as well as trusting relationships between customer and seller.However, you will need to examine a full choice of issues related to the actualelectronic commerce policy of employing social networking in order to attempt toconnect along with customers and increase profits. Issues such as the situation of thedigital disparity between countries globally, and even the manner in which thecultures and practices of countries can impact the use of social networking, andconsequently, impact the electronic commerce efforts of companies that leave socialnetworking a centerpiece of their electronic commerce strategies have to be examined.Information about the precise success of electronic commerce strategies which can bebased around social networking along with the idea that the electronic digital disparityhas been reduced due to the ease with which people can interact are likewiseexamined.
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CHAPTER THREE: Electronic Commerce and Organizational Performance .............. 22
3.1 Employing Electronic Commerce for Organizational Performance .......... 22
3.2 Organizational Performance of E-Commerce ...... 31
3.3 SEO Requirements ......... 32
3.4 Crowdsourcing Requirements ..... 35
3.5 Supplementary Mobile Commerce.......... 35
CHAPTER FOUR: Critical organizational processes & integration of electroniccommerce..... 36
4.1 Customer Order Execution & Customer Satisfaction....... 36
4.2 Financial Control & Reporting ..... 38
4.3 Information & Communication Technologies Adjustments......... 39
4.4 Business Processes......... 39
4.5 Electronic Integration ..... 40
CHAPTER FIVE: Achieving Organizational Success through Electronic Commerce.... 41
5.1 Convergence of Technical & Organizational Aspects ...... 41
5.2 Customer-Orientation ..... 42
5.3 Organizational Issues in Convergence .... 43
5.4 Electronic Commerce: Products & Services ........ 45
5.5 Making Electronic Commerce Acceptable to Customers............. 46
CHAPTER FIVE Achieving Organizational Success throughElectronic Commerce
In a lot of cases, an electronic commerce firm will survive not just based on theirproduct, but with a competent management workforce; good after-sales services;well-organized business development; network infrastructure; and a stable,well-designed website. A company that really wants to succeed will have to performtwo functions; Firstly, Convergence of Technical and Organizational Aspects andSecondly, Customer-Orientation.
5.1 Convergence of Technical & Organizational Aspects
i. Sufficient work has to be done in market research and analysis. Electroniccommerce is just not exempt from excellent business planning along with thefundamental laws connected with supply and demand. Business breakdown willbe as much a fact in electronic commerce just as any other type of business.ii. A good management team armed with IT strategy. A company's IT strategyshould take part in the business re-design course of action.iii. Providing an effortless and secured means for customers to impacttransactions. Credit Cards are the favorite means of sending payments on thenet, accounting for 90% online purchases. Credit Card numbers have beentransferred securely involving the customer and service provider throughindependent settlement gateways. Such independent payment gateways continueto be used by the majority of small and house businesses. Most merchants todayprocess credit card transactions on site through arrangements made out ofcommercial banks or credit cards companies.iv. Providing stability and security. Back-up computers, hardware redundancy,failure-safe technological knowledge, information security, in addition tofirewalls can fulfill this requirement.#p#分页标题#e#
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Conclusion
Change may be the only constant issue in the electronic commerce. So the replyto, “What is electronic commerce” is obviously changing. However, experts predictan exceptionally promising future with regard to electronic commerce in the yearsinto the future. In the near future, electronic commerce will be considered the maintool of sales. As electronic shopping is becoming more and more widespread, so thesales volume of online stores turns into much higher in comparison tobrick-and-mortar stores.It's the efficient and successful relationship it builds using the consumer and acommon brands. Undoubtedly, consumer behavior is heavily weighted in the currentelectronic commerce increase. However, popular electronic marketing brands haverecognized that consumer behavior is just not the only ingredient in the online retailformulation. Retailers will have to seek to boost electronic commerce functionality byaligning several strategies.The ‘quantity to quality’ tendency regarding electronic commerce is usuallygradually becoming more prominent on this growing age regarding globalization. Theprimary objective below is always to reflect the expanding electronic commerce trendand it is impact on the company.Cross-Channel ConvergenceIndividual channel experiences are usually replaced by multi-channel options,thus enabling consumers to savor consistent brand experiences from the connectionprocess of these choices. For example, a customer using a cell phone device during agreat in-store shopping experience.
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References (abbreviated)
