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一种反思性的商业伦理:A Reflexive Journal of Business Ethics

时间:2016-03-03 10:56来源:www.liuxuelw.com 作者:anne 点击:
在学习商业伦理之前,我一直认为商业伦理会限制企业的发展,这也是很多企业为了追求利润最大化而忽视商业伦理的原因。
在一定程度上,我甚至认为商业伦理阻碍了工业的发展,因为工业生产带来了各种各样的社会问题。企业伦理与企业利润与产业发展之间是否存在矛盾?例如,环境污染可以被认为是工业发展的附加产品。为什么他们不考虑环保?食品安全一直是一个重要的商业道德。为什么厂商会喜欢忽视这个问题?当然,还有很多其他的案例,比如贪污贿赂、垄断等。Before learning business ethics, I always thought that the business ethics would limit the business development, which is also the reason why so many corporations to neglect business ethics to pursue for maximizing business profits. To some extent, I even thought that the business ethics hinder the progress of industry, because industrial production always brought various social problems. Whether there are contradictions among business ethics and business profits and industrial development? For example, environmental contamination can be considered as the additional product of industry development. Why they don’t consider on the environmental protection? Food safety is always an important business ethics. Why manufacturers would like to neglect the problem? Certainly, there are a lot of other cases, such as corruption and bribery, monopoly and so on. 
 
学习了这一段时间,反映了问题,我开始了解商业道德。我渐渐发现,认为商业道德是最大限度的利润最大化是一种错误的观点。针对这些问题,有必要从短期到长期、局部到整体、不可持续的可持续发展的观点来改变观点。此外,商业道德的宣传,可以帮助企业树立正面的形象,使客户提高他们的产品,这是有用的公司利润最大化(啤酒,2009)的信任和信心。作为之后,在学习过程中收集了一些正面和负面的例子或故事,这使我逐渐改变了我对商业道德和商业利润的看法。After learning in the period and reflecting the problem, I start to understand business ethics. I gradually found that it is a wrong view to think the business ethics would limit to maximize business profits. Considering on the problems, it is necessary to change opinions from short-term to long-term, partial to overall and unsustainable to sustainable. Furthermore, the propaganda of business ethics can help companies to set up a positive image and make customers to improve trust and confidence on their products, which is useful for companies to maximize profits (Beer, 2009). As following, there are some positive and negative examples or stories collected during the learning process, which make me gradually to change my original wrong opinion on the relationship of business ethics and business profits.
 
Considering on the environmental protection, if you can change your opinion just on one company’s development, you can find that environmental protection has stimulated the development of many new industries and helped human to cultivate good habits in energy consumption and waste. For example, waster water is a thorny problem for a lot of companies. However, it stimulates the rise of sewage treatment plant. Therefore, the challenges for other companies have become chance for sewage treatment plant which can bring a lot of profits for them. Furthermore, in order to deal with waste water, it is no doubt that the technologies of treatment would be continuously improved (Shi, 2013). And the original companies in order to reduce the cost spent on the treatment of waste water, it is necessary for them to improve technologies to save water, which can reduce their operation cost. Combined the profits of sewage treatment plant, it can prove my original wrong opinion that business ethics would limit business profits.
 
Dove’s “Beauty Campaign” can be considered as a distinct and successful example which not only reflects the business ethics of the company, advocates a healthy lifestyle and propagandas a right ethics on beauty, but also sets up a positive image of the company, promotes its sales and gets the biggest profits (Murray, 2013). In the modern society, people pay much more attention on the appearance beauty which leads to various discriminations at workplaces and in the lives, especially for women. Furthermore, the beauty of women is narrowly defined as shin, double eyelid and high bridge of the nose and so on. As a result, some women with fat and single eyelid and other non-beauty factors are not confident and even feel low self-esteem. For the ethics, it always advocates that internal beauty is the actual beauty. Dove’s beauty campaign advocates a generalized beauty of confidence, healthy and smile and so on which has no relationship with your appearance, age, skin color and figure, as shown in figure 1. Furthermore, the beauty advocated by Dove is consistent with the social ethics, which is easy for people to accept. Due to the campaign, it saves a lot of women from the narrow definition of beauty to make them confidence and start to enjoy happy lives (Emma, 2013). In the campaign, one aspect, Dove set up a positive image in the heart of consumers. On the other aspect, it cultivates a group of loyal consumers for its products. As a result, Dove achieves its social responsibility. At the same time, it promotes its brand and gets the maximum business profits. (责任编辑:anne)
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